A fashion forward footwear brand born of humble beginnings, Dolcis was first brought to life on a street barrow on Woolwich Town Market in 1863. Business soon grew and Dolcis graduated to its first store trading under the name of The Great Boot Provider. By 1920 the company was a public success and the name Dolcis appeared above the shop doors.
Dolcis went on to dominate the fashion scene throughout the 1950s with bold and statement footwear designs that British fashion demanded. Film stars of the moment, Jean Simmons and Lana Morris were quick to get in on the action, featuring heavily on advertising campaigns to bring the brand even further into the mainstream. By 2007, Dolcis was represented on the high street with 65 stand alone stores in the UK and over 150 concessions.
Dolcis was acquired by Jacobson Group in 2012 and relaunched for the spring/summer 2013 season, which marked the brands 150th anniversary. Today, the Dolcis brand continues to serve up stylish, cool and contemporary designs to appeal to style minded young women. Fashion forward, catwalk inspired styles are adopted each season, all incorporating trend relevant prints and intricate finishing touches to appeal to the avid follower of fashion.